Renting a Car in Jūrmala

Jūrmala is the Baltic's most celebrated beach resort — a 33 km strip of white sand, pine forest, and Art Nouveau wooden villas along the Gulf of Riga. It has been a summer retreat since the 19th century, with an upscale, relaxed character that sets it apart from other Baltic beach towns.

Prices reflect resort demand — from €15/day. A car is useful for reaching quieter beach sections south of Dubulti and exploring Kemeri National Park behind the dunes.

Car Rental Providers in Jūrmala

  • Europcar
  • Hertz

Compare all providers — including independent local operators — through DiscoverCars and RentalCars.com to find the best rate for your dates.

Where to Pick Up Your Car in Jūrmala

Main pickup location: Jūrmala — Jomas iela area (main pedestrian street). Additional collection points may be available at hotels and railway stations — check your provider's website for the full list of Jūrmala locations.

What Documents Do You Need?

  • Valid driving licence — held for at least 1 year.
  • Passport or national identity card.
  • Credit card in the primary driver's name for the security deposit.
  • Non-EU licence holders may need an International Driving Permit if the licence is not in Latin script.

Young Driver Rules in Latvia

Drivers aged 18–24 can rent from most providers but typically pay a Young Driver Surcharge of €8–€20/day. Minimum age is usually 18, with some providers requiring 21 for premium categories.

Tips for Renting in Jūrmala

  • Jomas iela is pedestrianised — park on side streets and arrive early in summer.
  • Kemeri bog boardwalk is free (1–2 hr) — bring insect repellent.
  • Beach sections south of Dubulti are quieter in July–August.
  • Weekend A10 traffic from Riga can be slow — allow extra time.
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Driving in Latvia

Latvia uses right-hand traffic. Speed limits: 50 km/h in towns, 90 km/h on rural roads, 110 km/h on motorways. Blood alcohol limit: 0.05%. Headlights on at all times. Winter tyres compulsory Dec–Mar. Currency: Euro (€).

Nearby Destinations Worth Driving To

  • Kemeri National Park — 20 km, 20 min. Bog trails, sulphur springs, and birdwatching — a complete contrast to the beach.
  • Riga — 25 km, 25 min. Latvia's capital — the obvious day trip pairing.
  • Cape Kolka — 120 km, 1.5 hr. Remote headland where the Gulf of Riga meets the Baltic Sea.
  • Tukums — 40 km, 35 min. Small Latvian town with a castle ruin and summer craft market.

For more planning help, read our car rental tips guide and find out which fees to watch for when collecting your vehicle.